Sunday, February 3, 2013

Looking to the Future


For the past year I have been diligently working on acquiring my Masters degree in entertainment business. Today marks the final day of that journey as all of my classes come to a close and I look toward my graduation in the coming week. However, that doesn’t mean my time dwelling on the world of entertainment business is coming to a close. In fact, it means quite the opposite. As the door to my education closes, the door to my career is flung wide open. More of the film industry is being thrust upon the shoulders of the up and coming generations of filmmakers. While the great names still hold their own weight, the number of avenues for recognition is increasing and it’s becoming more available for new, young directors and writers to get their names out there. Between video on demand choices, digital platforms, and the multitude of contests and festivals around the world, there is a wide array of choices for the budding teams of filmmakers out there.

Despite the fact that several major studios have closed recently, the film industry is still managing to stay afloat. The price of tickets has been steadily increasing over the past few years, and numbers have managed to dip, but records are still being broke and revenue is still being generated. The key to success now though is keeping your options open. In the old days of Hollywood, the studio system held a tight grip. They become large umbrella corporations that dealt with the inception of a movie idea all the way through which theatres it would be shown at. But these days have long disbanded, and the studios we are seeing that have become defunct are the ones draining their budgets, putting their eggs into one basket for summer blockbusters, yet manage to fall short. Without being able to reap back all of the money spent, the studio has no other option but to cut their losses.

In today’s world it’s all about keeping your mind open and being receptive to fresh ideas. We live in an age where people want more digital content. They want the satisfaction of instantly being able to watch a film; they want it at their fingertips. Having the ability to stream or download films is a no brainer now, and the studios that are in tune with this are the ones who are managing to survive. They may have many small projects in circulation as compared to one behemoth hit, but their studio is still making money for itself. And in today’s world where, especially in the horror genre, the look of first person, hand held, or even cheap films are becoming increasingly popular and it helps keep budgets nicely in check.

Coming in the industry in its current state, I’m proud to have these responsibilities rest on my shoulders. It is the new, creative generations that will make things stand out and find even more ways to deliver content to audiences. It’s fresh and exciting, albeit somewhat scary, but if you want to keep the spirit of film alive through passion, not caring about being a multi-millionaire, it seems like quite an easy task to undertake. I’m ready to make a career out of the industry that I have fallen in love with, and despite these new market trends being a mystery to the generations of old, they are business models that I would be happy to sink my teeth into.

Sunday, January 20, 2013

The Road to File Sharing


Illegal downloading and file sharing on the Internet have been hot button issues since the days of programs such as Napster and Limewire, and one that the U.S. government has been desperately trying to get under control. They have even gone so far as to randomly prosecute individuals, mostly of college age, and charging them with thousands of dollars in fines to attempt to make examples of them to the majority of the public. However, will they truly ever get it under control?

The Internet is such a vast space that it’s hard to keep track of everything. Last year one of the web’s most popular file sharing sites Megaupload made the spotlight when its founder Kim Dotcom was charged with racketeering. This shut down the chain of Mega-themed sites that were under the Megaupload umbrella, but it wasn’t long, mere hours, before other sites were popping up to take their places. How much good does shutting down one site and fining one individual do when there are five more sites to immediately take their places? While the U.S. government would like to think this is an issue they can get under control, file sharing sites in themselves are not illegal, as paying users can use these sites to share their own original content amongst friends, fans, and colleagues. It’s also a good way to share content between computers if someone does not have an external hard drive. Or for universities to be able to utilize them for paper and project sharing between students and staff.

The days of the file sharing site are not short lived, as Kim Dotcom proved today at a press conference in New Zealand where he unveiled his brand new site which would take the place of Megaupload, simply titled “Mega.” It was a bold statement made by the entrepreneur and one that shows the government no matter how proud they may feel of one take down, the service that sites such as these provide is in high demand.

In addition to using websites there are a multitude of other ways that people can share content. It can even be argued that inviting friends over to watch a DVD is illegal file sharing because only one member of the party actually purchased the content. It would be no different than buying a movie and ripping it for a friend, either. However, with the Internet, it just aids in people reaching greater audiences. So instead of sharing with one friend, you can share with one hundred.

Whether people feel they can support their favorite music act and film franchises in other ways, or an individual doesn’t use these sites based on principle, it is certain that they will be creeping up continuously for years to come. While it may be a nice dream to get the dreaded threat of illegal downloading under control, the government has a long and bumpy road ahead of themselves.