Sunday, September 23, 2012

Expert Opinions From Expert Lawyers


Review One: “Trademark and Copyright Law Podcasts” from Lexis Nexis with Walter Palmer and Christina Pinheiro Palmer of the Pinheiro Palmer Advogados law firm in Rio de Janeiro, Brazil - http://www.pinheiro-palmer.adv.br/

The best advice that can be derived from these podcasts, which are a legal update and recap about the new trademark, copyright, and patent laws effecting Brazil in 2010, and the changes being made to the PTO, is that you absolutely must be familiar with foreign law. Working in the film industry, if you plan on shooting in a country that is not the United States (I am saying this a current citizen and using it as a general basis since I am familiar with U.S. law) then you absolutely must look into the different laws affecting the area that you want to travel to. This also extends to the reaches of trademarks and copyrights.

This also leads to being careful about specific cities you are filming in and special events occurring around the area. It was mentioned in the podcast that as soon as the 2016 Olympics were announced that a law preventing ambush marketing went into effect in Rio de Janeiro. This law gives the federal government control to protect signs, flags, emblems, anthems, etc. and all international things relating to the 2016 Olympic and Paralympic games. It even protects the phrase itself. So you have to be very careful that you are not getting in the way of short-term, specialized laws such as these.

This is also true for areas where you should not film. Be mindful of sacred cultural and religious areas, landmarks, ceremonies, and the like. There are many areas around the world where it may be illegal or frowned upon to be filming or trespassing in the area. Always be sure you know the customs and laws of the country and city where you are going to be heading!


Review Two: “The Surefire Way to End Online Piracy: End Copyright” from Legal Talk Network with Dean Baker of the Center for Economic and Policy Research in Washington D.C. - http://www.cepr.net/index.php/biographies/dean-baker/

Mister Baker had a lot of interesting things to say about the concept of how copyright should be done away with. He commented with how the way the entertainment industry works now, and with how vast and accommodating the Internet is, that it seems pointless to have copyright around still today. He concurred that goods should be sold at their marginal value, and with the Internet, that currently makes their value zero. Therefore it only makes sense to put things up for free for consumers. Artists should be compensated for their work, but they will find other ways to make money, such as concerts, etc.

He brought up a good point that has been on the minds of the younger generations: why pay for it if you don’t have to? Baker contends that people will spend money on things like music and movies, but if it’s available for free, honestly what is the point?

This is a huge issue for emerging generations coming into the entertainment industry and something a lot of people have to think about. How can movie companies make money if not for ticket and DVD sales? Future generations will have to learn to adapt and get creative because it’s very obvious that the climate of the industry has changed, people do not make money the same way, and it will not be turning back.



Review Three:  “Entertainment Law & the Challenges of Celebrity” from Legal Talk Network with Gordon Firemark, an independent entertainment lawyer in Los Angeles, California - http://firemark.com/

This was a very interesting take on the demands of being an entertainment lawyer and some of the common subjects that come up. The biggest issues, Mr. Firemark said, were defamation and individual privacy, especially with things like reality TV, documentary style movies, and podcasts being increasingly popular. Even if you are not making profit off of something the basic laws of entertainment apply, and the words “fair use” are far more stretched thin and narrow than most people would like to believe.

If you’re going to be filming something, especially in public, and especially with other people, and you plan on doing anything with it aside from showing your friends and family, there is always the chance that you will run into legal matters. Even if you are doing a film review that you put online, the production company can cite copyright infringement and even defamation or slander depending on the nature of what you have to say.

He also cautioned about working with “troubled actors” which is a very relevant and hot-button issue with celebrities like Lindsay Lohan and Charlie Sheen who we can’t seem to get enough of as we watch them spiral more and more out of control. There is always a large money factor with being able to work with an actor with a reputation such as this. But Firemark warned that you have to remember that they have the reputation for a reason. Productions can lose a lot of money with working with an actor who is in constant trouble and may even have to halt production. Be mindful of who you are working with and the risks you are taking.

No comments:

Post a Comment