Tuesday, November 27, 2012

Business Experts


Spotlight On: Akira Hirai.

Hirai is the founder, CEO, and managing director of the business consulting company Cayenne Consulting – “business plan consultants with venture capital experience” – where he is currently working. He has had experience in the business industry for over 20 years now, after earning his BA in Engineering Sciences from Harvard University, and working in such places as New York City, Phoenix, and now Orange County, California.

Hirai started Cayenne back in early 2001 with what he says was a very simple mission, aimed toward venture capitalists, “Help entrepreneurs get their act together before they talk to investors.” The world of business can be both time consuming and confusing, therefore, Cayenne was started as an objective third party with a laundry list of services they provide such as strategy development, market research and analysis, competitor research and analysis, business plan preparation, and financial analysis and forecasting. This frees up the client’s time to focus on the rest of the areas that are going to matter most to investors. Cayenne acts as a partner taking on the tedious tasks for the client so they are left to help build a stronger market for themselves that will help investors notice them.

Before Cayenne, Hirai was already well versed in the world of business and had held several prestigious jobs – and founded two more companies. In the Silicon Valley area he kick started MyRaptor.com and ID Networks before he started focusing on the world of venture capital. Before this he had worked his way up through the ranks over four years to become Vice President of the prestigious Salomon Brothers in New York. He has also held several other job titles that include financial risk management consultant, software engineer, and advertising sales manager. He is a man who has had his hand in the world of business for many years now, and someone to be trusted with advice in creating new companies.

Resources for Akira Hirai:

Spotlight On: Carolyn Kepcher.

Kepcher is most highly recognized as appearing on the NBC television show The Apprentice, not as a contestant, but as Donald Trump’s right hand woman and assistant who helped make all the final decisions about who was to be fired. She held this position because of her almost ten years of experience acting as the Executive Vice President, Chief Operating Officer, and General Manager for the Trump National Golf Club.

Kepcher started out her business career selling Avon products door-to-door and working as a restaurant manager in Manhattan while she earned her marketing degree from Mercy College. Eventually she found herself in the position of a sales and marketing director for a New York City golf club, which was eventually to be auctioned off. The man who bought the property was none other than Donald Trump. Impressed with her ideas about how he could best use his newly acquired golf course, he hired Kepcher in 1994 as the director of his sales and marketing. After four years in this position, when the current general manager was fired from Trump’s organization, Kepcher landed her the job that would eventually take her to overseeing the National Golf Club.

In 2006 her time working with Trump came to an end as she too was fired, based on Trump’s ideas that her “newfound celebrity status had kept her too busy with speaking engagements and endorsements to focus on her responsibilities for the Trump organization” which he reported to The New York Post. Not letting this stop her at all, she thoroughly developed the idea for her company Carolyn & Co. where she became the CEO. In 2008 she turned to MasterPlans in order to be able to help launch the company’s first campaign with WorkHerWay, which was described as the “ultimate online resource for the working woman” and provided a broad array of services to be able to cater to business minded women who many not always get the best care at other companies. However this campaign has since run its course and the website is no longer available for information.

In addition to founding her company, Kepcher has a wide array of skills and jobs behind her. In 2004 she wrote the business book Carolyn 101 which made it all the way to number two on the New York Best Seller List. She even had plans with Microsoft where they would be able to make an Apprentice-like television show focused on small-business ventures where she acted as one of the three judges. However the show never proved to get off the ground.

She wrote extensive business career columns for the New York Daily News, was a contributor for FOX Business, and has been used as a consultant on various programs such as The Oprah Winfrey Show and The Today Show. Currently she serves on the board of the Back Nine Network and uses her savvy business knowledge as a consultant for the golf industry where she is still highly regarded as an expert.

Resources on Carolyn Kepcher:

No comments:

Post a Comment