The powers of television and social media are more prevalent
than ever, but with the impending presidential election, do they do more harm
than good? Presidents and presidential candidates are no strangers to utilizing
all the power at their disposal to aid in their campaigns and their images, so
it was no surprise that when the invention of television cam out, that this was
added to their arsenal as well.
In the past weeks we have seen two presidential debates come
and go, and both had a lot to say about the images of those involved, the most
outstanding being Vice-President Joe Biden with his large smile and animated
gestures. Many say that this was show boating in order to throw off his
opponent, and ended up being the most discussed topic about the debate rather
than the issues themselves. It even spawned a joke Twitter account called
SmilingJoeBiden. We seem to be living in an age where these are the things that
pick up the most attention from viewers, especially those in the younger
generations. It is almost as though they keep themselves informed through
television in order to find the next funny thing to joke about on the Internet.
While television has had its advantages with presidential
hopefuls, such as the iconic debate between Kennedy and Nixon, has its power
begun to fade? The most obvious advantage is that television allows us to be
able to see our president and the opposing candidate. We can see their
mannerisms, how they react under pressure, how polite they are or if they are
the type of person to barrel into a conversation or debate when it pleases
them. These are all subtle indications of character which can help the American
people feel more confident in choosing who they feel would be best to run the
country. And yet, television can turn entire debates into a mockery, when
people begin to talk about what someone was wearing as opposed to their stance
on foreign policy.
It is more than obvious that the political system will never
go back to the way it once was, and both television and social media have
created a vital part of politics that we cannot do away with now. But when the
issues begin to be overshadowed, there should be new ways to help combat this,
or new protocols to deal with conduct when on television. It should be used as
a fruitful tool and not a gimmick for attention.
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